How does your product identify and build on an individual’s unique strengths, talents, and interests? Think beyond deficits and reframe the conversation to unlocking potential within an organisational context.

How does your product or service bridge therapeutic principles with practical, ready-to-use strategies for the workplace? Emphasise that it is a tool for immediate implementation by managers, HR teams, and line staff.

How does your solution foster positive, supportive relationships within teams? Explain that it helps colleagues and managers to better understand and connect with neurodivergent staff, building a sense of belonging.

How can your product be adapted to meet the specific needs of each employee or team? Show that the solution is flexible and can be customised for a single individual’s needs, a small team, or a whole corporation.

How does your product support long-term development and career progression? Go beyond immediate fixes and show a commitment to empowering individuals to thrive in the future.

What data, research, or best practices show your product’s effectiveness? This builds credibility with senior leaders, procurement teams, and HR departments.